Gone are the days of driving to a home with a ‘For Sale’ sign and looking at it through your car window before making that call to the Realtor. Cell phones and internet access has made it easy for people to view home listings with the touch of a button. It’s not curb appeal anymore, but WEB appeal. And web appeal brings a whole new set of rules to the real estate game. Here are 6 tips that can help improve the web appeal of your home!
Take High-Quality Pics: 20 seconds. That’s how long people look at photos of listing on average. Photos must be both high-quality and eye-catching to grab people’s attention. Luckily, technology nowadays allows sellers to take those high-quality photos using their phones. Just make sure your phone is up to the task. Also invest in a tripod, whether you’re using a camera or phone. If you don’t feel up to the task of taking your own pictures, you can always hire a professional. They range about $500 or higher (and be prepared to pay upfront) but there is always the chance this fee can be deducted from the Realtor’s commission.
Pick the Best Time: The time of day you take your photos are also extremely important. You should always aim to have a sunny day as the background of your home. If you’re taking the pictures yourself, make sure to have the sun on your back so there aren’t harsh shadows. Home is shaded from trees? Keep that flash on, even during the day time to brighten up the shot. And if you have good front yard landscape or architectural lighting, try taking shots after sunset. The lighting of your home against the purple-orange hues of the sky will do wonders your web appeal.
Angles are Your Friend: Highlight the different features of your home both inside and outside by taking shots of the same area using different angles. Keep the shots leveled though and when picking pictures for each room, don’t use all the shots. People have shorter attention spans when checking out homes via their phones so keep it to 2-3 pictures of each area unless you’re featuring something new in each picture (for example, different angles of your backyard but one has the pool while the other has the fire pit centered).
Keep it Clean: Both indoors and outdoors need to be in tip-top shape for the photos. Outdoors should have the lawn mowed, bushes manicured, and no trashcans in sight. Indoors must be decluttered and, if need be, have a deep clean to make it look brand new. Also, de-personalize! People want to envision themselves in your home. No home photos, cars, or anyone’s belongings in the pictures.
Don’t Give Away the Date: Along with de-personalization, keep anything holiday related out of pictures. Anything that dates your home will give away how long your home has been on the market. Also, if you take photos of your home in the winter where snow or dead trees are in the foreground, make sure to update the photos when spring comes around.
Sell the Lifestyle: De-personalizing your home doesn’t mean make it lifeless. Sell the “lifestyle” of the home by putting in different props or details that make the home livable. For example, put some flowers on the dining room table or eyeglasses and a book in the living room. Buyers want to picture themselves in the home so make them feel it!